Branding consistency is crucial when it comes to building and running a successful business. When you’ve devoted so much time and energy to building your business, you want to do everything you can to build up your business. Because of this, it’s important that the interior and exterior of your commercial building needs to match the brand identity of your company. But how does one go about selecting the right color schemes and patterns to match your brand?
First Impressions
When a customer visits your location, it’s important to make an impression as they take that first step into your building. Professional commercial painting services have the perfect way to match your building with your brand.
Professional color matching lets you create consistency with your brand as well as your offices and commercial building. This helps give you a strong impression in the mind of a potential customer.
When you think about it, have you ever seen anything Coca-Cola related that wasn’t red and white? John Deer is known for its iconic green and yellow combination. McDonald’s is gold and red, making it unique and distinguishable. These brands are instantly recognized around the world, making them stand out amongst other companies in their industry. Commercial painting can offer you the same level of consistency as those companies.
The Psychology Behind Color in Business
Many people don’t know this, but certain colors can actually affect your behavior when consuming or purchasing different products. If you are still deciding a color scheme for your business, it’s important to research the psychology behind product branding and color schemes. Here’s a quick breakdown of some colors and the effects they can have on a consumer’s brain:
- Red subconsciously triggers high energy and assertiveness.
- Orange stimulates feelings of fun and warmth.
- Yellow gives off feelings of optimism, creativity, self-esteem, and friendliness.
- Green creates a sense of confidence, balance, reassurance, and peacefulness.
- Blue sends off signals of professionalism, efficiency, serenity, and communication.
- Purple shows luxury, quality, truthfulness, and awareness.
Depending on the voice you want your company to have, you’ll have to choose the right colors for your commercial building. That’s where we come in.
About ONiT Painting:
ONiT Painting is a residential and commercial painting services company serving the greater Indianapolis area, uniquely delivering an honest and consultative approach to interior and exterior painting projects. The painters maintain a commitment to skilled, high quality, and efficient professional painting services, for interior or exterior projects. Offering the best paint products available, ONiT Painting is also dedicated to delivering a great painting experience and a long-lasting paint job. Whether you’re looking for high-end finishes, detail-oriented paint jobs, of the perfect preparation for your paint job. We can provide you with the best paint job on a budget. Professionalism, amazing customer service, personalized paint jobs, and efficient high-quality work are the foundation of our company. If you’re ready to start consistently branding your business, contact us today for more information.
